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Updates in Facebook Advertising

If you’ve been keeping tabs on social media trends so far, then you’ve probably seen Facebook on the news as of late. While they’ve been


Best Practices in Direct Response Copywriting

Direct response copywriting is what content marketing is all about: grabbing attention and inspiring immediate action.  According to David Ogilvy, claimed by many to be


What The Hell Is Value Anyway?

Over the past century, the way in which people consume content has changed. Newspapers, magazines, radio, television, video games, the internet, social media, video streaming,