100 Seductively Helpful Words That Will Make Your Headlines Soar

(Read until the end to see 100 proven power words that’ll spice up any headline)

Headlines play the most vital role in any piece of content. Period. The sole purpose of headlines is to sell the click.

If you’re not making the headline interesting, either by inciting curiosity, fear of missing out, general fears, or an answer to a painful problem, then you’ve just written a wasted article that no one will read.

Headlines are an artform. They should be forged until they’re glistening with golden beams of “you know you want to click me”.

They should grab the reader by the jugular and throw them into the article.

One great example of this is those trashy gossip magazines that shout at you from check-out counters at the supermarket:

create winning headlines - social fox digital marketing agency in melbourne

Although they’ve received a notorious reputation for cheesy rumours, their copywriters are some of the highest-paid in the industry.


Because their alluring captions on the cover of their magazines make the publishers a tonne of cash.

The headlines on these bad boys are something many leading marketers study and replicate for themselves.

Now, what makes a killer headline? The best way to understand this is to know that humans are emotional creatures.

We are more emotional than logical – in most cases. Headlines need to evoke feelings: shock, curiosity, fear, motivation, and envy.

Notice how some examples of the headlines below use emotional words, like “exposed”, “secret”, “bombshells”, “sexy”, “betrayed” etc. All of these are associated with our emotional state.

magazine headlines - social fox digital marketing agency in melbourne

Although these power words may sound logical, we often tie an emotional response to them.

Additionally, notice how the magazines below strategically use numbers:

magazines headline numbers - social fox digital agency melbourne

Studies have shown that headlines with numbers in them (especially numbers 5, 7 and 10) increase conversions more than a headline without numbers.

Now, it does take a lot of practice and creativity to master headlines, but I implore you to spend a lot of time on them.

They’re just as important, if not more important than the content itself.

As my favourite father once said:

“On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar.” – David Ogilvy

People judge a book by it’s cover. If it doesn’t sound interesting, why should they click it?

Once you’ve come up with a solid headline, don’t stop there. Subtitles or section headers are equally as valuable.

You’ll want to keep the momentum going and keep your readers engaged the entire time, not just at the beginning.

Your section headers should be aligned with the headline and should answer pressing problems that your audience have.

Below are some template formulas that you can easily apply to your blog right now.

These formulas have been used across the industry and have worked almost every time without fail:

catchy blog title formula - social fox digital marketing agency in melbourne

Now without further ado, here are 100 proven power words that’ll spice up any headline or campaign:


  1. Achieve
  2. Actionable
  3. Advice To
  4. Amazing
  5. Astonishing
  6. Avalanche
  7. Awesome
  8. Badass (US)
  9. Badarse (UK / AUS)
  10. Best
  11. Better
  12. Bombshell
  13. Boost
  14. Breakthrough
  15. Brilliant
  16. Clever
  17. Colossal
  18. Complete
  19. Confidential
  20. Continuous
  21. Crazy
  22. Creative
  23. Current
  24. Dangerous
  25. Daring
  26. Easier
  27. Effective
  28. Efficient
  29. Enticing
  30. Essential
  31. Excellent
  32. Exceptional
  33. Exciting
  34. Explosive
  35. Extraordinary
  36. Extreme
  37. Facts
  38. Fantastic
  39. Fascinating
  40. Fast
  41. Free
  42. Free
  43. Funny
  44. Gigantic
  45. Gorgeous
  46. Great
  47. Growth
  48. Guaranteed
  49. Hack
  50. Hidden
  51. How To
  52. Huge
  53. Immense
  54. Important
  55. Impressive
  56. Incredible
  57. Interesting
  58. Just Arrived
  59. Kick-ass
  60. Killer
  61. Known
  62. Last Chance
  63. Latest
  64. Love
  65. Magic
  66. Major
  67. Mammoth
  68. Massive
  69. Miracle
  70. Must have
  71. New
  72. Perfect
  73. Popular
  74. Powerful
  75. Pretty
  76. Proven
  77. Quick
  78. Real
  79. Rock-solid
  80. Secret
  81. Serious
  82. Sexy
  83. Shocking
  84. Significant
  85. Special
  86. Spice
  87. Startling
  88. Strange
  89. Striking
  90. Strong
  91. Stunning
  92. Superb
  93. The Truth About
  94. Top
  95. Total
  96. Tremendous
  97. Truth
  98. Ultimate
  99. Unbelievable
  100. (BONUS) Uncommon
  101. (BONUS) Unending
  102. (BONUS) Unfailing
  103. (BONUS) Unique
  104. (BONUS) Valuable
  105. (BONUS) Viral
  106. (BONUS) Wanted
  107. (BONUS) Warning
  108. (BONUS) Weird
  109. (BONUS) Worst

I encourage you to keep revisiting this article and use the power words whenever you need them.

If you own a small business and would like to learn how to get more clients, visit us over at josiahr.sg-host.com.

Here’s one for the road:

horse - social fox digital marketing agency in melbourne

Luke Stocker

Luke Stocker

I work with businesses to automate their sales and marketing.

Luke Stocker

Luke Stocker

I work with businesses to automate their sales and marketing.