What Are SEO Backlinks And Why Do You Need Them?

Your SEO rank is influenced by a few things:

● Dwell time
● Credibility
● Trustworthiness
● Relevancy

These are just some of the 200 ranking signals that Google uses to judge your website.

So, how can you increase your Google ranking, and when can you get started? The answer is – HERE and NOW!

To get started, you’re going to want to know about backlinks.

What are backlinks?

Backlinks in the simplest form, are links pointing to your website. For instance, when someone pastes your URL in their blog article or social media post. That equals = 1 backlink.

Now the trouble is, Google doesn’t judge all backlinks as a binary figure. They also judge how credible the website is, that is pointing to your website.

If Google sees that many spammy websites (low authority) are pointing to your site, you may get flagged. This’ll decrease your ranking. Yikes!

So the solution is to create links on high authority domains. For example, Moz.com listed 500 of the best websites to get a link directed from here.

Notice on the right-hand side (in the link above), you have domain authority (DA). As you guessed it, 100 means that Google considers it to be incredibly authoritative (trustworthy).

Thus if you get many of these sites pointing to your website, you’ll get a higher SEO ranking. Pretty cool, right?

How To Get Backlinks For Your Website

There are tonnes of ways you can get these high DA sites to point to your website.

For example, guest posting is one option. If you regularly subscribe to a particular blog, and it’s relevant to your website’s niche, do this:

● Write an informative, and interesting piece of content (500-700 word
minimum) they perhaps haven’t considered yet

● Make sure it aligns with their target audience

● Find their email address and reach out to them

● Ask if they’ll kindly consider reviewing your article, and post it to their site (with credit going to your website)

● Sometimes they’ll do this for free, sometimes not

Either case, that’ll score you a highly relevant backlink. Keep doing this over time, and you’ll build a trustworthy network of relevant websites.

These won’t necessarily be high in DA, but as long as they’re not link farms or unrelated websites, you’ll get a boosted SEO ranking.

How To Get Rid of Back-Stabbing Low DA Links

Now, sometimes you’ll get competitors or just other sites in general sabotaging your SEO ranking.

They do this by creating toxic backlinks on bad websites, inserting your URL on them.

You have NO control over this.

BUT, you do have control of removing them. This is known as link disavowing.

Google gives site owners the option to remove toxic backlinks that are pointing to their websites.

Why should you do this? Well, the longer you have these backlinks pointing to your website, usually, the worse off your SEO is over time.

This’ll give competitors the opportunity to intercept your ranking and be on top. It’s not worth the risk, would you agree?

Your Blog Is Just As Important

Backlinks are great to get manually, but wouldn’t it be better if you could put this on auto-pilot?

Imagine thousands of people reposting and sharing your blog article every month? Your business would skyrocket.

So how could you do this? Let’s figure it out together. What makes people get that burning desire to share something?

Usually when it’s helpful, or rich in resources, right?

Well, a great example of this is Backlinko , created by Brian Dean. It’s an SEO blog that only posts 1-2 articles every month.

Yet, they get close to 1 million site visitors a month, with half of the traffic being organic (not paid).

Crazy, right?

The reason is that the articles Brian posts are super rich, and informative. It gives tangible information to its audience.

You know, that take-home information that you can use right away. Instead of wishy-washy, uninformative mumbo jumbo.

So, how can you get started and start getting more site visitors to read your blog?

Well, here’s our tangible list for you to take home:

  • Step 1: Research your audience’s problems. For example, Brian’s audience is business owners and SEO professionals. He helps solve their problems in a valuable way. You can use customer surveys, Google Keyword Planner , or AnswerThePublic to search for frequently asked questions (problems) in your community. Also, try forums as well.

  • Step 2: Create a 500-700+ word article that addresses a major problem you found in step 1. You need to solve the problem in an informative, yet interesting way. Pretend you’re a fictional writer that’s writing a nonfiction article. Be creative, colloquial and present tangible information.

  • Step 3: Use Google Keyword Planner to find 2-3 quality keywords to inject into your article. Your goal is to find keywords that are relevant to your article, and pick ones with high search volume, but low competition. That way, it gives you the best fighting chance to rank for those keywords. The trick is to inject them into the article in a natural way that doesn’t feel forced. This’ll increase your SEO ranking over time.

  • Step 4: Join forums and social media groups. Your job is to build a relationship with your community. Start helping people with their problems in advance. Answer questions and build authentic relationships without expecting anything in return.

  • Step 5: Share your article in response to someone’s question. If your article is relevant to X problem that someone has asked in a group, share it. You’ve already built the trust in step 3, now capitalise on that trust. But don’t be spammy, offer it as a suggestion.

  • Step 6: Share your article to guest posts. Earlier in this article, I mentioned how to do this. Give it a try. They can only say no.

If you enjoyed this article, and it was helpful to you, share it with a friend that could also benefit from it.

And, if you want to boost your website’s SEO, why not send us a message here. We’re always happy to help.

Luke Stocker

Luke Stocker

I work with businesses to automate their sales and marketing.

Luke Stocker

Luke Stocker

I work with businesses to automate their sales and marketing.